In November 2014, the number of videos uploaded directly to Facebook overtook YouTube videos on the network for the first time. It’s an impressive stat, considering that until recently the social network was not even considered a destination for video, especially for business using to market products or services.
In this article, we’ll discuss why video on Facebook and YouTube can strengthen business and market share. In fact, we’ll share some statistics in case you need to convince your CEO if he/she thinks that Facebook and YouTube are only for fun.
Facebook – Rapidly becoming a video social network
It was in mid 2014 when Facebook announced a significant tweak at its algorithm, this time favoring video and generally “content hosted natively”. Everybody found this strange and since the network is tweaking the algorithm every now and then only a few marketers realized what that was all about. It turned out that the social network wanted to attract video publishers and compete YouTube, as a way to increase revenues from video advertising. Of course they did plan it very well and marketers soon realized the opportunity ahead. It was all very clear when Facebook added view counts and introduced auto play on videos.
Early in 2015, the network announced that the number of videos posted to the platform per person in the U.S. has increased by 94% over the last year, and that 50% of people who use the platform on a daily basis watch at least 1 video. Due to the algorithm changes, users are now seeing nearly four times more video in their news feeds than a year ago.
The data for video on Facebook coming in are endless. One thing is certain, brands and marketers should quickly embrace the power the network when it comes to video.
YouTube – the 2nd largest Search Engine or perhaps the first?
Isn’t it just sweet how the world’s biggest search engine owns the world’s 2nd largest one? It’s sweet, because such a setup works to the advantage of both content consumers (and users) and content producers. This is especially true if the content that a user is looking for is not just available in textual form (word-based), but also available in video.
Imagine how much recognition mileage of your brand you could get, if you had not only good SEO rankings, but also high visibility when users conduct a YouTube video search for your keyword?
As overused as the word may be these days, it’s perfectly okay to say that such a situation is none other than: awesome!
Video Provides Value Added Content
Words are still primarily the main currency used when it comes to exchanging information online. However, there is such a thing as “reading fatigue.” At a certain point, the static quality of anything written online, particularly if it comes in huge and sustained amounts, can get wearisome.
No one likes to deal with walls of text. That’s why images are often used in many articles and blog posts. Still, photos and pictures are static (with the exception of Gifs, which are often seen as annoying) and don’t really add much to the value of your written content.
But what if your written content came alive through video? Imagine your B2B marketing content being re-invented into video – live action visuals that move or images that can be made to move through skillful editing, set down to appropriate background music, dialogue, or sound effects?
That would surely attract more of your market, and your video could be a jumping point for greater engagement with your B2B market!
See how Vidooya can help you in this direction.
More Business Decision Makers Today Favor Video as an Information Source
Related to what we mentioned about walls of text, you’re probably already aware of the assertion that people process visuals 60,000 times faster than text. This can be proven easily. If you were to ask 10 random people which they prefer to do, read a manual or watch a video of the same subject, majority of them would choose to watch the video. That’s how pervasive and persuasive video is today.
But you might argue that what we gave is a consumer example. What about for B2B? Is video a preferred format?
Forbes Insights, together with Google, came up with a study exactly about that concern. After conducting a survey of more than 300 C-level, as well as other senior executives who worked at large U.S. companies (these are companies with annual revenues of more than $500 million), they found out that more business people are now favorably inclined towards accepting video as a credible business-related information source.
That study also mentioned how personal endorsements about video content are being done on an appreciable scale by young executives who share their “finds” with their more senior counterparts. Young executives have also been found to be active in creating business videos and sharing those over other business-oriented places online.
2016 belongs to video marketing
HighQ recently published a cool infographic about online video as a huge phenomenon. Indeed, it is not about weird cats and adorable babies. It is about getting your message to as many people as possible, fast, clearly, and effectively. Here are some of awesome stats that matter for B2B marketers:
- More than 80% of senior executives watch more online video today that they did a year ago.
- 75% of business executives watch work-related videos at least weekly.
- 54% of senior executives share work-related videos with colleagues at least weekly.
Check out the infographic for more cool data.