We all know how important – and useful – it is to repurpose our blog posts by turning them into different types of content, such as a video or infographic (content repurposing). And yet marketers have been challenged on this score for years. But then let’s face it, this isn’t an easy task. Not only do we have to repurpose the content we also then have to distribute it in order to gain optimum engagement and leads.
When it comes to online content marketing strategy though, many of the most highly acclaimed marketers out there swear by the results of content repurposing – even if it does sometimes take longer and prove more challenging to repurpose content than it was to create it in the first place. As a result, many marketing teams don’t even bother. This has changed, read on…
It’s rare, in fact, to see inbound-oriented content marketing campaigns these days employing a content repurposing strategy; especially when it comes to video.
This seems strange considering video is, of all the content methods, the most engaging, sharable and easily consumed. Having said that, it can also prove the most difficult and costly. Take a look at the following statistics though and tell us you’re not impressed with the results video content can bring:
Advantages of Video Content
- Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. (Insivia)
- Of the top 50 most-shared pieces of content, 48% were video, and 24% were image-based (Moz)
- Videos are shared 1200% more times than links and text combined. (Orion21)
- Internet video traffic will be 69% of all global consumer Internet traffic in 2017. (Cisco)
- 92 percent of mobile video viewers share videos with others. (Invodo)
- Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. (Bytemobile Mobile Analytics Report)
- According to Forbes, 59% of executives would rather watch video than read text.
- More than 80% senior executives said they are watching more online video today than they were a year ago. (Forbes Insights)
So, as you can see from the above, there is no doubt that video has become a critical information source for both B2B and B2C consumers. And it’s one that marketers definitely need to embrace.
New Video Technology for Marketers
“Viewers retain 95% of a message when they watch it on video compared to 10% when reading it in text” – this statistic alone should make marketers sit up and take notice.
We live in an information overload era where it’s possible for us to receive more than 100 pieces of content within 10 minutes of waking up. Between Twitter, Facebook, Pinterest, email and other notifications our inboxes become an overwhelming mess of text messages and links. When we watch a video though the message in it cuts through all that confusion.
Humans today favour audio-visual interaction, and which is why statistics show that one minute of video is equivalent to 1.8 million words.
When someone is able to retain a message, it means he or she is actually engaged in the video content (with their brain). This, in turn, makes asking them to click, like or to share the content a far easier – and successful – task than it is with text alone.
Marketers who use video as the primary source of engagement by implementing content repurposing techniques are at least five times more successful with their campaigns. However, traditional video production comes with a heavy price tag and/or a steep learning curve. Unless, that is, they can get their hands on an automated, inexpensive and non-technical solution such as Vidooya.
Vidooya allows marketers to repurpose their written content to HD video in three simple steps and automatically uploads their HD video content to their social media channels and their blogs resulting in distribution and promotion over lots of online channels. More importantly though, marketers can add or manage Lead Capture via Email directly inside their videos, as well as add clickable call-to-action buttons and links in order to generate further leads.
The service allows content marketers to truly leverage their created content via video and to maximize engagement and lead generation by utilizing written content they have already created. Vidooya also gives users the ability to promote their video, Video SEO and native analytics so that they can keep track of the number and duration of views, as well as key user engagement.
Merging Video with Traditional Content Marketing
As marketers merge traditional (written) content marketing with video, it is important to keep in mind that lead generation or lead capturing, together with lead nurturing are at the core of every serious and successful campaign. Vidooya is already beta testing their soon-to-launch lead nurturing module in order to help marketers automate the complete process.
The web is well on its way to becoming 70% video content by 2017 according to Cisco. Vidooya is doing its part in this evolution by helping marketers embrace the age of video content without having to learn another skill set. And neither should they feel outdated. The core of a relevant and successful marketing campaign is, after all, both content and the marketer’s ingenuity, not video production. What Vidooya is doing then, is simply providing the technology for video content repurposing to fuel the next generation of easy content marketing via video.
Sample video created in minutes using Vidooya
- Video Quality
- Branding: @ 10 secs
- First Clickable CTA: @ 35 secs
- Second Clickable CTA: @ 75 secs
- In-Video Lead Capture: @ End of Video